What are key metrics for measuring website performance?

The key metrics for measuring website performance include traffic, bounce rate, conversion rate, and engagement. Traffic refers to the number of visitors to a site, providing a fundamental indication of its reach and popularity. Understanding traffic patterns can help identify successful marketing strategies and areas needing improvement.

Bounce rate measures the percentage of visitors who leave the site after viewing only one page. A high bounce rate can suggest that the landing pages are not effectively engaging visitors, indicating areas for enhancement.

The conversion rate is crucial as it quantifies the percentage of visitors who take a desired action, such as making a purchase or signing up for a newsletter. It directly reflects the effectiveness of a website in fulfilling its business goals.

Engagement metrics include various interactions, such as comments, shares, and time spent on site. High engagement often correlates with a user-friendly and compelling website, signifying that visitors find the content valuable.

While the other options contain important metrics relevant to specific aspects of online business, they do not encompass the overall performance of a website as comprehensively as the combination of traffic, bounce rate, conversion rate, and engagement. These metrics collectively provide a clearer picture of how well a website is performing in terms of attracting, retaining, and converting visitors.