What are the primary stages in a marketing funnel?

The marketing funnel is a model that represents the stages a potential customer undergoes before making a purchase. The chosen response accurately outlines the primary stages: awareness, consideration, purchase, and retention.

In the awareness stage, potential customers become aware of a product or service. This is the initial contact point where businesses aim to capture the attention of their target audience. After building awareness, the customers enter the consideration stage, where they evaluate different options, comparing features, benefits, and prices.

Once the evaluation is complete, customers move on to the purchase stage, which is when they make the decision to buy the product or service. After the purchase, businesses strive to foster retention; this is where they implement strategies to keep customers engaged and encourage repeat purchases, leading to brand loyalty.

This model is essential for marketers as it helps them understand the customer journey and implement strategies that cater to each stage effectively. The other choices do not represent this funnel progression as clearly or comprehensively, focusing instead on different aspects of marketing that may not align with the standardized funnel concept.