What are the two main types of e-commerce?

The two main types of e-commerce are Business-to-Consumer (B2C) and Business-to-Business (B2B). B2C refers to the transaction model where businesses sell directly to consumers. This can be seen in online retail stores, where individuals can purchase products or services directly from the company. It emphasizes the relationship between businesses and their end customers.

On the other hand, B2B involves transactions between businesses, where one business sells products or services to another business. This model often involves larger transactions and longer sales cycles compared to B2C. B2B is common in wholesale, supplier relationships, and business services.

These two primary types of e-commerce represent the fundamental ways in which as businesses interact with different market segments, setting the foundation for various online transaction models. Other options represent specific strategies, formats, or niches within the broader e-commerce landscape, but they do not encompass the fundamental categories that define e-commerce as a whole.