What does "PPC" stand for in online advertising?

Pay Per Click, commonly referred to as PPC, is a digital advertising model where advertisers pay a fee each time one of their ads is clicked. This model is used primarily in search engine advertising, where businesses bid on keywords to display their ads in search results related to those terms. The primary advantage of PPC is that it allows companies to direct traffic to their websites through specific keyword targeting, helping them reach potential customers at the moment they are searching for related products or services.

In PPC advertising, the costs are determined by bids placed on keywords, often through platforms like Google Ads. Advertisers set their budgets and can control their spending, making it a flexible and measurable advertising option. The effectiveness of PPC campaigns can be tracked through various metrics, including click-through rates (CTR) and conversion rates, allowing businesses to adjust their strategies for better performance.

Other options like Pay Per Conversion, Price Per Customer, and Product Promotion Cost do not accurately define the widely recognized and utilized term "PPC." Each of these alternatives might refer to different marketing concepts but do not encapsulate the essence and operational model of Pay Per Click advertising.