What does PPC stand for in online advertising?

PPC stands for Pay Per Click, a popular online advertising model where advertisers are charged a fee each time one of their ads is clicked. This method is commonly used in search engine advertising and social media platforms, allowing businesses to drive traffic to their websites by paying for advertising space.

The effectiveness of PPC lies in its ability to target specific audiences, providing businesses with the opportunity to display their ads in front of potential customers who are actively searching for related products or services. It also allows for precise tracking of ad performance and return on investment, making it a favored option for many marketers.

The other options represent different possible advertising models but do not accurately describe PPC specifically. For example, while Pay Per Conversion addresses charges based on completed actions or conversions, it implies a different pricing structure that focuses on final outcomes rather than clicks. Therefore, understanding PPC and its direct implications is crucial for anyone involved in online marketing strategies.