What does the term "conversion rate" specifically refer to?

The term "conversion rate" specifically refers to the percentage of visitors who complete a desired action on a website. This desired action can vary depending on the goals of the website but often includes activities such as making a purchase, signing up for a newsletter, or filling out a contact form. Measuring the conversion rate helps businesses understand the effectiveness of their website in persuading visitors to take these actions.

By analyzing the conversion rate, businesses can identify how well their content, design, and marketing strategies are working together to drive desired behaviors. A high conversion rate generally indicates that the website is successful in engaging visitors and converting them into customers or leads.

In contrast, other terms such as total page views or website load speed do not directly address the concept of conversion, as they pertain to different metrics concerning overall traffic and user experience. The number of visitors who leave a website only captures abandonment behavior, which is the opposite of conversion. Thus, the focus on the percentage of visitors completing a desired action is what defines the conversion rate.