What is a common characteristic of search engine optimization (SEO)?

A common characteristic of search engine optimization (SEO) is its goal to enhance a website’s visibility in search engine results. This is achieved through a variety of techniques that involve optimizing website content, structure, and overall user experience to rank higher in organic (non-paid) search results. The process includes keyword research, on-page optimization, link building, and ensuring that the site meets certain technical criteria that search engines use to determine relevancy and quality.

Effective SEO practices focus on attracting high-quality traffic by improving both the quantity and quality of visitors. By optimizing for search engines, businesses can increase their chances of reaching their target audience, driving organic traffic, and enhancing their online presence compared to relying solely on paid advertising methods.

This focus on organic search visibility distinguishes SEO from other strategies, such as those exclusively centered on social media or paid campaigns, which do not encompass the broader scope of web optimization. Additionally, SEO is an ongoing process that often requires regular content updates and adjustments to keep pace with changes in search algorithms and user behavior, rather than requiring minimal updates.