What is a landing page?

A landing page is specifically a standalone web page created with a focused objective, usually linked to a marketing or advertising campaign. The primary purpose of a landing page is to convert visitors into leads or customers by encouraging them to take a specific action, such as signing up for a newsletter, downloading a free resource, or making a purchase.

Unlike a website's main homepage, which serves as a gateway to the broader content of the site, a landing page is usually stripped of distractions and designed to lead visitors toward a single point of action. This makes it highly effective for targeted marketing efforts, as it can be tailored to specific audiences or ad campaigns.

The other choices focus on different aspects of web presence but do not encapsulate the unique purpose of a landing page in the context of digital marketing. For example, a main homepage serves as the primary entry point to a website, while a section of a website for product information provides details about offerings but isn't necessarily focused on conversion. Digital advertisements refer to promotional content displayed online and can lead to a landing page, but they are not standalone web pages themselves.