What is a landing page primarily designed for?

A landing page is specifically designed with the primary goal of converting visitors into leads or customers. This is achieved by guiding users toward a specific action, such as filling out a form or making a purchase. The design and content of a landing page focus on this conversion objective, often featuring compelling calls to action, persuasive copy, and strategic placement of illustrative elements that direct visitors to engage in the desired behavior.

In contrast, while showcasing products in detail might be a feature of some web pages, it is not the primary focus of a landing page. Similarly, providing general information about a business or hosting company news and announcements serve different purposes—these aspects are more suited to an informational or corporate website. A landing page is distinct in its singular focus on driving specific actions from visitors, making it a critical tool in digital marketing campaigns.