What is a unique selling proposition (USP)?

A unique selling proposition (USP) refers to the specific feature or characteristic of a product or service that sets it apart from the competition in the eyes of consumers. This differentiation can stem from various attributes, such as quality, design, innovation, customer service, or price point. The concept of a USP is essential in marketing as it helps businesses communicate more effectively with their target audience by highlighting what makes their offerings unique and valuable.

By focusing on the unique selling proposition, a business can establish a compelling narrative that resonates with consumers, encouraging them to choose its products or services over those offered by competitors. This differentiation not only enhances brand loyalty but also helps in crafting marketing campaigns that capture potential customers' attention.

In contrast, the other options do not accurately capture the essence of a unique selling proposition. The main source of revenue relates to the financial aspect of a business rather than its marketing strategy. A promotional offer, while potentially a part of a marketing campaign, is not the distinguishing characteristic of the product itself. Similarly, a pricing strategy involves the methods used to set prices but does not define how a product or service stands out in the market. Therefore, the correct and most comprehensive understanding of a USP is that it is the factor that differentiates a product or