What is an online marketplace?

An online marketplace is defined as a platform where multiple vendors can sell their products or services to consumers. This model facilitates transactions between buyers and sellers in a centralized environment, allowing for a diverse range of products and services to be offered in one location.

The successful operation of an online marketplace usually involves providing a user-friendly interface, secure payment processing, and often some degree of customer service support. Examples include well-known sites like Amazon and eBay, where various sellers can list their items, and buyers can browse through a variety of offerings from different sources.

The other options do not accurately describe an online marketplace. A platform for single vendors only would not meet the definition since it lacks the multiple seller aspect. A shopping website selling only digital products is too restrictive, as online marketplaces can include both physical and digital items. Lastly, a directory listing offline businesses pertains more to traditional business listings rather than a marketplace that facilitates online transactions.