What is meant by "content marketing"?

Content marketing refers to the strategic approach of creating and distributing valuable, relevant content to attract and engage a specific target audience. This approach focuses on delivering content that is informative or entertaining, rather than simply promoting a product or service. The primary goal is to build relationships with potential customers over time, establish credibility and trust, and ultimately drive profitable customer action.

By focusing on providing valuable content—such as blog posts, videos, infographics, or podcasts—businesses can effectively draw in audiences without immediate pressure to make a purchase. This method not only fosters stronger connections with customers but also encourages them to share the content and enhance brand visibility organically.

In contrast, the other options emphasize more transaction-oriented approaches. Creating digital ads focuses primarily on immediate sales without the relationship-building aspect of content marketing. Providing promotional codes is another tactic that drives short-term sales rather than fostering long-term engagement. Designing graphics for social media, while important for branding, lacks the depth and strategic value that content marketing embodies, which is centered around providing valuable information to the target audience.