What is meant by "viral marketing"?

Viral marketing refers to a strategy that leverages social networks and online platforms to promote a product or service by encouraging individuals to share content. The essence of viral marketing lies in its potential for exponential growth in brand awareness as it relies on word-of-mouth and user engagement rather than traditional advertising methods.

This technique often involves creating compelling and engaging content—such as videos, images, or social media posts—that resonates with the audience, motivating them to share it with their own networks. The sharing amplifies the reach of the marketing campaign far beyond the original audience, allowing the message to spread rapidly, much like a viral outbreak.

In contrast, the other options highlight aspects that are contrary to the nature of viral marketing. Focusing solely on paid advertisements would not capture the organic sharing essence vital to viral marketing. Also, a method that discourages sharing contradicts the fundamental principle of viral marketing, which is all about encouraging sharing and interaction. Lastly, confining marketing to e-mail campaigns limits the broader multi-channel approach inherent in viral marketing strategies, which utilize various platforms for maximal outreach.