What is mobile commerce (m-commerce)?

Mobile commerce, often referred to as m-commerce, is defined as the buying and selling of goods and services through mobile devices such as smartphones and tablets. This form of commerce leverages mobile technology to facilitate transactions and enhance the shopping experience for consumers. The increasing use of mobile devices has led to a significant shift in how people conduct transactions, making it essential for businesses to adapt their strategies to reach customers through these platforms.

Understanding that mobile commerce encompasses a wide variety of activities—including mobile banking, mobile payments, and shopping through mobile apps and websites—highlights its importance in the broader landscape of e-commerce. The rise of mobile commerce is driven by the convenience it provides, as users can shop from anywhere at any time, making transactions faster and more accessible.

The other options focus on different aspects of business or marketing strategies that do not pertain directly to conducting transactions via mobile devices. Therefore, identifying mobile commerce as the generation of revenue through mobile transactions emphasizes its distinct role in the overall business ecosystem.