What is one of the main advantages of using Google Analytics for a website?

Using Google Analytics provides significant advantages in understanding how users interact with a website, and one of the standout benefits is its ability to deliver insights on web visitor demographics and behavior. This capability allows website owners and marketers to gather detailed information about who is visiting their site, including age, gender, geographic location, and interests.

Armed with this data, businesses can tailor their content and marketing strategies to better meet the needs and preferences of their audience, enhancing user engagement and potentially improving conversion rates. Additionally, tracking user behavior—such as page views, time spent on the site, and the paths users take through the site—enables organizations to identify which areas are performing well and which may need improvement.

The other options do not align with the primary purpose of Google Analytics. While direct online sales transactions can be tracked to some extent, Google Analytics is not an e-commerce platform itself. Similarly, Google Analytics does not focus on simplifying email marketing efforts or offering web hosting services; those tasks fall outside its analytics capabilities.