What is the primary goal of having a user-friendly website?

The primary goal of having a user-friendly website is to ensure that visitors can easily navigate and find the information they need. A user-friendly design focuses on intuitive navigation, clear layouts, and simple access to content, which helps to create a positive user experience. When users can effortlessly interact with a website, they are more likely to stay longer, explore more pages, and engage with the content, ultimately increasing the chances of conversions, whether that means making a purchase, signing up for a newsletter, or consuming content.

While enhancing a website’s loading speed can contribute to user satisfaction, it is not the definitive goal of user-friendliness; rather, it is a factor that supports overall usability. Increasing the site's coding complexity would likely hinder user experience rather than improve it, as complex coding might lead to slower performance and difficulties in navigation. Maximizing advertising space often detracts from user experience, as an overwhelming number of ads can make a site cluttered and hard to navigate. Therefore, ensuring that visitors can easily find information is key to a user-friendly website.