What is the purpose of website usability testing?

The primary purpose of website usability testing is to assess how easily users can navigate and accomplish tasks on a website. This process focuses on understanding the user's experience, identifying any obstacles they may encounter, and evaluating how effectively they can find information, complete tasks, and achieve their goals while interacting with the site. By observing real users as they attempt to navigate the website, developers and designers can gather valuable insights into the site's usability, which can then inform improvements to enhance user satisfaction and engagement.

Understanding usability is crucial for ensuring that a website meets the needs of its users and provides a positive experience, ultimately leading to increased retention and conversion rates. This user-centric approach is vital to creating a successful website that caters to the target audience effectively.