Which of the following describes the purpose of search engine optimization (SEO)?

The purpose of search engine optimization (SEO) is to improve visibility and ranking in search engine results. This involves implementing various strategies and techniques aimed at enhancing a website's presence on search engines like Google, Bing, and others. By optimizing elements such as content quality, keywords, meta tags, link structures, and overall user experience, a site can attract more organic traffic from users searching for relevant information or products. Higher visibility in search results directly correlates with increased chances of clicks and user engagement, ultimately benefiting businesses and content creators.

In contrast, increasing website design complexity would typically confuse users and detract from the overall user experience, and reducing website traffic contradicts the fundamental goal of SEO. Moreover, creating more unrelated content can lead to lower relevance in search results, negatively impacting a website's perceived authority and decreasing its ranking. Thus, focusing on improving visibility and ranking is essential for the effectiveness of online presence and user engagement.